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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: March 27, 2005

or

[_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________________ to _____________________
Commission File Number: 1-31805

JOURNAL COMMUNICATIONS, INC.
(Exact name of registrant as specified in its charter)

WISCONSIN
20-0020198
(State or other jurisdiction of incorporation (I.R.S. Employer Identification No.)
or organization)

333 W. State Street, Milwaukee, Wisconsin

53203
(Address of principal executive offices) (Zip Code)

414-224-2616
Registrant's telephone number, including area code

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes    X    No        

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act)

Yes    X    No        

Number of shares outstanding of each of the issuer’s classes of common stock as of May 2, 2005 (excluding 8,676,705 shares of class B common stock held by our subsidiary, The Journal Company):

Class Outstanding at May 2, 2005
Class A Common Stock 31,933,425

Class B Common Stock
48,761,511

Class C Common Stock
3,264,000

JOURNAL COMMUNICATIONS, INC.

INDEX

Page No.

Part I.
Financial Information  

 
Item 1. Financial Statements

 
Consolidated Condensed Balance Sheets as of
  March 27, 2005 (Unaudited) and December 26, 2004   2

 
Unaudited Consolidated Condensed Statements of Earnings
  for the First Quarter Ended March 27, 2005 and March 28, 2004   3

 
Unaudited Consolidated Condensed Statement of
  Shareholders' Equity for the First Quarter Ended March 27, 2005   4

 
Unaudited Consolidated Condensed Statements of
  Cash Flows for the First Quarter Ended March 27, 2005
  and March 28, 2004   5

 
Notes to Unaudited Consolidated Condensed
  Financial Statements as of March 27, 2005   6

 
Item 2. Management's Discussion and Analysis of Financial Condition
  and Results of Operations 12

 
Item 3. Quantitative and Qualitative Disclosure of Market Risk 20

 
Item 4. Controls and Procedures 20

Part II.
Other Information

 
Item 1. Legal Proceedings 20

 
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 21

 
Item 3. Defaults Upon Senior Securities 21

 
Item 4. Submission of Matters to a Vote of Security Holders 21

 
Item 5. Other Information 21

 
Item 6. Exhibits 21

1


PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

JOURNAL COMMUNICATIONS, INC.
Consolidated Condensed Balance Sheets
(in thousands, except share and per share amounts)

March 27, 2005
December 26, 2004
(unaudited)
ASSETS            
Current assets:  
     Cash and cash equivalents   $ 6,571   $ 6,374  
     Receivables, less allowance for doubtful accounts  
         of $7,468 and $7,210    82,737    89,690  
     Inventories    10,077    10,450  
     Prepaid expenses    13,050    13,302  
     Deferred income taxes    8,954    8,903  
     Investment in preferred stock    4,394    4,394  
     Current assets of discontinued operations    1,194    12,215  


     TOTAL CURRENT ASSETS    126,977    145,328  

Property and equipment, at cost, less accumulated depreciation
  
     of $346,946 and $338,674    292,710    297,405  
Goodwill    136,102    136,286  
Broadcast licenses    140,046    140,046  
Other intangible assets, net    14,419    14,753  
Prepaid pension costs    22,452    23,787  
Other assets    7,923    8,565  
Non-current assets of discontinued operations    329    8,892  


     TOTAL ASSETS   $ 740,958   $ 775,062  



LIABILITIES AND SHAREHOLDERS' EQUITY
  
Current liabilities:  
     Accounts payable   $ 35,094   $ 39,239  
     Accrued compensation    19,126    22,364  
     Accrued employee benefits    10,624    10,171  
     Deferred revenue    20,588    20,536  
     Other current liabilities    18,917    12,518  
     Current liabilities of discontinued operations    4,052    6,164  
     Current portion of long-term liabilities    4,101    3,600  


     TOTAL CURRENT LIABILITIES    112,502    114,592  

Accrued employee benefits
    18,150    17,839  
Long-term notes payable to banks    28,890    70,310  
Deferred income taxes    64,648    64,491  
Other long-term liabilities    14,597    16,683  
Long-term liabilities of discontinued operations    1,652    1,652  

Shareholders' equity:
  
     Preferred stock, $0.01 par - authorized 10,000,000 shares; no shares  
       outstanding at March 27, 2005 and at December 26, 2004    --    --  
     Common stock, $0.01 par:  
      Class C - authorized 10,000,000 shares; issued and outstanding:  
         3,264,000 shares at March 27, 2005 and December 26, 2004    33    33  
      Class B-2 - authorized 60,000,000 shares; issued and outstanding:  
         35,036,688 shares at March 27, 2005 and 35,539,783  
         shares at December 26, 2004    393    399  
      Class B-1 - authorized 60,000,000 shares; issued and outstanding:  
         8,447,795 shares at March 27, 2005 and 9,270,929  
         shares at December 26, 2004    129    136  
      Class A - authorized 170,000,000 shares; issued and outstanding:  
         28,728,481 shares at March 27, 2005 and 27,417,326  
         shares at December 26, 2004    287    274  
     Additional paid-in capital    385,314    385,219  
     Unearned compensation    (1,035 )  (104 )
     Retained earnings    224,113    212,253  
     Treasury stock, at cost    (108,715 )  (108,715 )


     TOTAL SHAREHOLDERS' EQUITY    500,519    489,495  


     TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY   $ 740,958   $ 775,062  


Note: The balance sheet at December 26, 2004 has been derived from the audited financial statements at that date, but does not include all the information and footnotes required by generally accepted accounting principles in the United States for complete financial statements.

See accompanying notes to unaudited consolidated condensed financial statements.

2


JOURNAL COMMUNICATIONS, INC.
Unaudited Consolidated Condensed Statements of Earnings
(in thousands, except per share amounts)

First Quarter Ended
March 27, 2005
March 28, 2004
Continuing Operations:            
Revenue:  
     Publishing   $ 77,914   $ 76,671  
     Broadcasting    37,206    34,635  
     Telecommunications    37,455    35,557  
     Printing services    18,306    21,764  
     Other    10,547    10,464  


Total revenue    181,428    179,091  

Operating costs and expenses:
  
     Publishing    40,504    38,532  
     Broadcasting    17,341    15,102  
     Telecommunications    22,143    20,406  
     Printing services    15,778    18,460  
     Other    8,993    8,551  


Total operating costs and expenses    104,759    101,051  
Selling and administrative expenses    55,372    52,338  


Total operating costs and expenses and selling  
     and administrative expenses    160,131    153,389  

Operating earnings
    21,297    25,702  

Other income and expense:
  
     Interest income and dividends    96    67  
     Interest expense    (586 )  (612 )


Total other income and expense    (490 )  (545 )



Earnings from continuing operations before income taxes
    20,807    25,157  

Provision for income taxes
    8,242    10,073  



Earnings from continuing operations
    12,565    15,084  

Gain from discontinued operations, net of applicable income tax
  
     expense of $3,073 and $393, respectively    4,846    615  



Net earnings
   $ 17,411   $ 15,699  


Earnings available to class A and B common shareholders   $ 16,947   $ 15,235  



Earnings per share:
  
     Basic:  
       Continuing operations   $ 0.17   $ 0.20  
       Discontinued operations    0.07    0.01  


       Net earnings   $ 0.24   $ 0.21  



     Diluted:
  
       Continuing operations   $ 0.17   $ 0.19  
       Discontinued operations    0.06    0.01  


       Net earnings   $ 0.23   $ 0.20  


See accompanying notes to unaudited consolidated condensed financial statements.

3


Journal Communications, Inc.
Unaudited Consolidated Condensed Statement of Shareholders' Equity
For the First Quarter Ended March 27, 2005
(dollars in thousands, except per-share amounts)

Preferred Common Stock
Additional
Paid-in-
Unearned Retained Treasury
Stock,
Comprehensive
Stock
Class C
Class B-2
Class B-1
Class A
Capital
Compensation
Earnings
at cost
Total
Income

Balance at December 26, 2004
    $ --   $ 33   $ 399   $ 136   $ 274   $ 385,219   $ (104 ) $ 212,253   $ (108,715 ) $ 489,495      

Net earnings and other comprehensive income
                                17,411        17,411   $ 17,411  


Dividends declared:
  
    Class C ($0.142 per share)                                (464 )      (464 )    
    Class B ($0.065 per share)                                (2,873 )      (2,873 )    
    Class A ($0.065 per share)                                (1,823 )      (1,823 )    
Issuance of shares:  
    Conversion of class B to class A            (7 )  (7 )  14          --
    Restricted stock grants            1            990    (991 )          --      
    Stock grants                        25                25      
    Employee stock purchase plan                        595                595      
Shares purchased and retired                    (1 )  (1,515 )      (391 )      (1,907 )    
Amortization of unearned compensation                            60            60      


Balance at March 27, 2005
   $ --   $ 33   $ 393   $ 129   $ 287   $ 385,314   $ (1,035 ) $ 224,113   $ (108,715 ) $ 500,519      

See accompanying notes to unaudited consolidated condensed financial statements.

4


JOURNAL COMMUNICATIONS, INC.
Unaudited Consolidated Condensed Statements of Cash Flows
(in thousands)

First Quarter Ended
March 27, 2005
March 28, 2004
Cash flow from operating activities:            
     Net earnings   $ 17,411   $ 15,699  
     Less gain from discontinued operations    4,846    615  


Earnings from continuing operations    12,565    15,084  
     Adjustments for non-cash items:  
         Depreciation    11,105    10,684  
         Amortization    334    491  
         Provision for doubtful accounts    85    621  
         Deferred income taxes    106    2,616  
         Net (gain) loss from disposal of assets    (44 )  37  
         Net changes in operating assets and liabilities:  
               Receivables    6,868    2,025  
               Inventories    373    (178 )
               Accounts payable    (4,145 )  1,134  
               Other assets and liabilities    4,890    4,477  


                  NET CASH PROVIDED BY OPERATING ACTIVITIES    32,137    36,991  

Cash flow from investing activities:
  
     Capital expenditures for property and equipment    (6,499 )  (5,443 )
     Proceeds from sales of assets    133    8  


                  NET CASH USED FOR INVESTING ACTIVITIES    (6,366 )  (5,435 )

Cash flow from financing activities:
  
     Proceeds from long-term notes payable to banks    37,065    36,935  
     Payments on long-term notes payable to banks    (78,485 )  (64,635 )
     Proceeds from issuance of common stock    595    --  
     Purchase and retirement of common stock    (1,907 )  --  
     Cash dividends    (5,160 )  (5,239 )


                  NET CASH USED FOR FINANCING ACTIVTIES    (47,892 )  (32,939 )

NET CASH PROVIDED BY (USED FOR) DISCONTINUED OPERATIONS
    22,318    (818 )

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
    197    (2,201 )

Cash and cash equivalents:
  
     Beginning of year    6,374    8,440  



     At March 27, 2005 and March 28, 2004
   $ 6,571   $ 6,239  


See accompanying notes to unaudited consolidated condensed financial statements.

5


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

1 BASIS OF PRESENTATION

  The accompanying unaudited consolidated condensed financial statements have been prepared by Journal Communications, Inc. and its wholly owned subsidiaries in accordance with accounting principles generally accepted in the United States for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission and reflect normal and recurring adjustments, which we believe to be necessary for a fair presentation. As permitted by these regulations, these statements do not include all of the information and footnotes required by accounting principles generally accepted in the United States for annual financial statements. However, we believe that the disclosures are adequate to make the information presented not misleading. The operating results for the first quarter ended March 27, 2005 are not necessarily indicative of the results that may be expected for the fiscal year ending December 25, 2005. You should read these unaudited consolidated condensed financial statements in conjunction with the consolidated financial statements and the notes thereto included in our Annual Report on Form 10-K for the year ended December 26, 2004.

2 ACCOUNTING PERIODS

  Our fiscal year is a 52-53 week year ending on the last Sunday of December in each year. In addition, we have four quarterly reporting periods, each consisting of 13 weeks and ending on a Sunday, provided that once every six years, starting in 2006, the fourth quarterly reporting period will be 14 weeks.

3 NEW ACCOUNTING STANDARD

  In December 2004, the FASB issued Statement No. 123R, “Share-Based Payment,” which requires a public entity to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions). That cost will be recognized over the period during which an employee is required to provide service in exchange for the award. On April 14, 2005, the U.S. Securities and Exchange Commission adopted a new rule amending the compliance dates for Statement No. 123R. In accordance with the new rule, we will adopt Statement No. 123R in the first quarter of 2006. We do not believe the effect of adopting Statement No. 123R will have a material impact on our consolidated financial statements.

4 EARNINGS PER SHARE

  Basic earnings per share is computed by dividing net earnings available to class A and B common shareholders by the weighted average number of class A and B shares outstanding during the period and excludes non-vested restricted stock. Diluted earnings per share is computed based upon the assumptions that the class C shares outstanding were converted into class A and B shares, common shares are purchased upon exercise of certain of our non-statutory stock options, and common shares will be outstanding upon expiration of the vesting periods for our non-vested restricted stock.

  Basic and diluted earnings per share are computed as follows:

First Quarter Ended
March 27, 2005
March 28, 2004
Basic earnings:            
  Earnings from continuing operations   $ 12,565   $ 15,084  
  Discontinued operations    4,846    615  


  Net earnings    17,411    15,699  
  Less dividends on class C common stock    (464 )  (464 )


Earnings available to class A and B common shareholders   $ 16,947   $ 15,235  



Weighted average class A and B shares outstanding
    72,242    73,457  

Basic earnings per share:
  
  Continuing operations   $ 0.17   $ 0.20  
  Discontinued operations    0.07    0.01  


  Net earnings   $ 0.24   $ 0.21  



Diluted earnings:
  
  Earnings available to class A and B common shareholders   $ 16,947   $ 15,235  
  Plus dividends on class C common stock    464    464  


  Net earnings   $ 17,411   $ 15,699  


6


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

4 EARNINGS PER SHARE, continued

First Quarter Ended
March 27, 2005
March 28, 2004
Weighted average shares outstanding      72,242    73,457  
Vesting of restricted stock    6    --  
Incremental class A and B shares for conversion of  
  class C shares    4,452    4,452  


Adjusted weighted average shares outstanding    76,700    77,909  



Diluted earnings per share:
  
  Continuing operations   $ 0.17   $ 0.19  
  Discontinued operations    0.06    0.01  


  Net earnings   $ 0.23   $ 0.20  



  Each of the 3,264,000 class C shares outstanding is convertible at any time at the option of the holder into either (i) 1.363970 class A shares (or a total of 4,451,998 class A shares) or (ii) 0.248243 class A shares (or a total of 810,265 class A shares) and 1.115727 class B shares (or a total of 3,641,733 class B shares).

5 STOCK-BASED COMPENSATION

  We account for stock-based compensation by using the intrinsic value-based method in accordance with Accounting Principles Board Opinion (APB) No. 25, “Accounting for Stock Issued to Employees.” Under APB No. 25, we do not recognize compensation expense for our stock options because the exercise price equals the market price of the underlying stock on the grant date. We recognize compensation expense related to restricted stock grants over the vesting period. As permitted, we have elected to adopt the disclosure only provisions of Statement No. 123, “Accounting for Stock-Based Compensation” and Statement No. 148, “Accounting for Stock-Based Compensation — Transition and Disclosure — an Amendment of FASB Statement No. 123.”

  Statement No. 123, as amended by Statement No. 148, establishes a fair value-based method of accounting for employee stock-based compensation plans and encourages companies to adopt that method. However, it also allows companies to continue to apply the intrinsic value-based method currently prescribed under APB No. 25. We have chosen to continue to report stock-based compensation in accordance with APB No. 25, and provide the following pro forma disclosure of the effects of applying the fair value method to all applicable awards granted. The following table illustrates the effect on net earnings and net earnings per share if we had applied the fair value recognition provisions of Statement No. 123:

First Quarter Ended
March 27, 2005
March 28, 2004
Net earnings as reported     $ 17,411   $ 15,699  
Add compensation cost of restricted stock, net of related tax  
  effects, included in the determination of net earnings  
  as reported    37    7  
Deduct stock based compensation determined under fair value-  
  based method, net of related tax effects:  
  Stock options    (38 )  (9 )
  Employee stock purchase plan    (40 )  --  
  Restricted stock    (37 )  (7 )


Pro forma net earnings   $ 17,333   $ 15,690  



Net earnings per share of common stock:
  
  Basic earnings per share:  
    As reported   $ 0.24   $ 0.21  


    Pro forma   $ 0.23   $ 0.21  



  Diluted earnings per share:
  
    As reported   $ 0.23   $ 0.20  


    Pro forma   $ 0.23   $ 0.20  


7


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

6 INVENTORIES

  Inventories are stated at the lower of cost (first in, first out method) or market. Inventories at March 27, 2005 and December 26, 2004 consisted of the following:

March 27, 2005
December 26, 2004
Paper and supplies     $ 7,109   $ 7,187  
Work in process    1,404    1,607  
Finished goods    1,891    2,020  
Less obsolescence reserve    (327 )  (364 )


Inventories   $ 10,077   $ 10,450  



7 NOTES PAYABLE TO BANKS

  We have a $350 million unsecured revolving credit facility expiring on September 4, 2008. The interest rate on borrowings are either LIBOR plus a margin that ranges from 87.5 basis points to 150 basis points, depending on our leverage, or the “Base Rate,” which equals the higher of the prime rate set by U.S. Bank, N.A. or the Federal Funds Rate plus one percent per annum. As of March 27, 2005, we had borrowings of $28,890 under the facility at a weighted average rate of 4.09%. Fees in connection with the facility of $1,997 are being amortized over the term of the facility using the straight-line method which approximates the effective-interest method. In addition, an annual fee of $60 is being amortized using the straight line method from October 2004 through September 2005.

8 EMPLOYEE BENEFIT PLANS

  The components of our net periodic benefit costs for our defined benefit and non-qualified pension plans and our postretirement health benefit plan are as follows:

Pension Benefits
March 27, 2005
March 28, 2004
Service cost     $ 1,361   $ 1,232  
Interest cost    2,087    2,068  
Expected return on plan assets    (2,544 )  (2,584 )
Amortization of:  
  Unrecognized prior service cost    (119 )  64  
  Unrecognized net transition obligation    --    26  
  Unrecognized net loss    723    416  


Net periodic benefit cost included in total operating costs and  
  expenses and selling and administrative expenses   $ 1,508   $ 1,222  


 
Other Postretirement Benefits
March 27, 2005
March 28, 2004
Service cost   $ 120   $ 93  
Interest cost    502    515  
Amortization of:  
  Unrecognized prior service cost    58    --  
  Unrecognized net transition obligation    137    137  
  Unrecognized net loss    164    112  


Net periodic benefit cost included in selling and  
  administrative expenses   $ 981   $ 857  


8


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

9 GOODWILL AND OTHER INTANGIBLE ASSETS

  Definite-lived Intangibles

  Our definite-lived intangible assets consist primarily of network affiliation agreements, customer lists and non-compete agreements. We amortize the network affiliation agreements over a period of 25 years, the customer lists over a period of 5 to 40 years and the non-compete agreements over the terms of the contracts.

  Amortization expense was $334 for the first quarter ended March 27, 2005 and $491 for the first quarter ended March 28, 2004. Estimated amortization expense for our next five fiscal years is $1,306 for 2005, $1,291 for 2006, $1,253 for 2007, $1,198 for 2008 and $912 for 2009.

  The gross carrying amount, accumulated amortization and net carrying amount of the major classes of definite-lived intangible assets as of March 27, 2005 and December 26, 2004 are as follows:

Gross
Carrying
Amount

Accumulated
Amortization

Net
Carrying
Amount

As of March 27, 2005                
Network affiliation agreements   $ 12,142   $ (1,317 ) $ 10,825  
Customer lists    19,849    (16,304 )  3,545  
Non-compete agreements    23,338    (23,289 )  49  
Other    2,781    (2,781 )  --  



Total   $ 58,110   $ (43,691 ) $ 14,419  




As of December 26, 2004
  
Network affiliation agreements   $ 12,142   $ (1,198 ) $ 10,944  
Customer lists    19,849    (16,105 )  3,744  
Non-compete agreements    23,338    (23,276 )  62  
Other    2,781    (2,778 )  3  



Total   $ 58,110   $ (43,357 ) $ 14,753  




  Indefinite-lived Intangibles

  Broadcast licenses are deemed to have indefinite useful lives because we have renewed these agreements without issue in the past and we intend to renew them indefinitely in the future. Accordingly, we expect the cash flows from our broadcast licenses to continue indefinitely. There were no changes to the carrying amount of broadcast licenses in the first quarter ended March 27, 2005.

  Goodwill

  The change in the carrying amount of goodwill for the first quarter ended March 27, 2005 is as follows:

Reporting unit
Goodwill at
December 26,
2004

Adjustment
Goodwill at
March 27,
2005

Daily newspaper     $ 2,084   $ --   $ 2,084  
Community newspapers & shoppers    26,535    --    26,535  
Broadcasting    107,069    (184 )  106,885  
Telecommunications    188    --    188  
Direct marketing services    410    --    410  



Total   $ 136,286   $ (184 ) $ 136,102  



  The adjustment to goodwill at our broadcasting unit represents a purchase price adjustment for goodwill associated with a two-year syndicated program acquired with the Green Bay television operations. The syndicated program’s second season was cancelled.

9


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

10 DISCONTINUED OPERATIONS

  On January 25, 2005, we entered into a definitive asset sale agreement with Multi-Color Corporation pursuant to which Multi-Color Corporation acquired substantially all of the assets and certain liabilities of NorthStar Print Group, Inc., our label printing business. The purchase price, excluding certain real estate holdings, was $26,144 in cash.

  The following table summarizes the results of operations of NorthStar Print Group, Inc. which are included in the gain from discontinued operations in the unaudited consolidated condensed statement of earnings for the first quarter ended March 27, 2005 and March 28, 2004:

First Quarter Ended
March 27, 2005
March 28, 2004
Revenue     $ 4,112   $ 13,579  
Income before income taxes   $ 7,919   $ 1,008  

  The current and non-current assets and liabilities of discontinued operations in the consolidated condensed balance sheets at March 27, 2005 and December 26, 2004 consisted of the following:

March 27,
2005

December 26,
2004

Cash     $ --   $ 1  
Receivables    620    5,035  
Inventories, net    --    6,548  
Prepaid expenses    31    88  
Deferred income taxes    543    543  


Total current assets   $ 1,194   $ 12,215  



Property and equipment
   $ 329   $ 6,161  
Goodwill    --    2,362  
Prepaid pension costs    --    369  


Total non-current assets   $ 329   $ 8,892  



Accounts payable
   $ 299   $ 2,766  
Accrued compensation    --    1,661  
Accrued employee benefits    664    701  
Other current liabilities    3,089    1,036  


Total current liabilities   $ 4,052   $ 6,164  


Other non-current liabilities (deferred income taxes)   $ 1,652   $ 1,652  


10


JOURNAL COMMUNICATIONS, INC.
Notes to Unaudited Consolidated Condensed Financial Statements
(in thousands, except per share amounts)

11 SEGMENT INFORMATION

  We conduct our operations through four reportable segments: publishing, broadcasting, telecommunications and printing services. In addition, our direct marketing services business and certain administrative activities are aggregated and reported as “other.” All operations conduct their business in the United States. We publish the Milwaukee Journal Sentinel and more than 90 weekly shopper and community newspapers in eight states. Our broadcasting segment consists of 38 radio stations and seven television stations in 11 states, as well as the operation of one additional television station under a local marketing agreement. Our telecommunications segment consists of wholesale and business-to-business telecommunications services provided through a high speed fiber optic telecommunications network that covers more than 4,400 route miles in seven states, of which we operate about 3,800 route miles. Our printing services segment includes the operations of our printing and assembly and fulfillment business.

  The following tables summarize revenue, operating earnings, depreciation and amortization and capital expenditures for continuing operations for the first quarter ended March 27, 2005 and March 28, 2004 and identifiable total assets at March 27, 2005 and December 26, 2004:

First Quarter Ended
March 27, 2005
March 28, 2004
Revenue            
Publishing   $ 77,914   $ 76,671  
Broadcasting    37,206    34,635  
Telecommunications    37,455    35,557  
Printing services    18,306    21,764  
Other    10,547    10,464  


    $ 181,428   $ 179,091  



Operating earnings
  
Publishing   $ 7,480   $ 9,017  
Broadcasting    5,384    6,504  
Telecommunications    7,775    8,730  
Printing services    391    914  
Other    267    537  


    $ 21,297   $ 25,702  



Depreciation and amortization
  
Publishing   $ 3,700   $ 3,980  
Broadcasting    2,186    2,100  
Telecommunications    4,782    4,310  
Printing services    579    583  
Other    192    202  


    $ 11,439   $ 11,175  



Capital expenditures
  
Publishing   $ 2,305   $ 1,914  
Broadcasting    2,223    1,813  
Telecommunications    1,667    918  
Printing services    222    429  
Other    82    369  


    $ 6,499   $ 5,443  


 
March 27,
2005

December 26,
2004
Audited


Identifiable total assets
  
Publishing   $ 214,454   $ 218,806  
Broadcasting    357,317    361,872  
Telecommunications    94,159    96,290  
Printing services    24,791    27,011  
Other and discontinued operations    50,237    71,083  


    $ 740,958   $ 775,062  


11


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion of our financial condition and results of operations should be read together with our unaudited consolidated condensed financial statements for the first quarter ended March 27, 2005, including the notes thereto.

More information regarding us is available at our website at www.journalcommunications.com. We are not including the information contained in our website as a part of, or incorporating it by reference into, this Quarterly Report on Form 10-Q. Our Annual Report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments to those reports are made available to the public at no charge, other than a reader’s own internet access charges, through a link appearing on our website. We provide access to such material through our website as soon as reasonably practicable after we electronically file such material with, or furnish it to, the Securities and Exchange Commission.

Forward-Looking Statements

We make certain statements in this Quarterly Report on Form 10-Q that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. We intend these forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in that Act, and we are including this statement for purposes of those safe harbor provisions. These forward-looking statements generally include all statements other than statements of historical fact, including statements regarding our future financial position, business strategy, budgets, projected revenues and expenses, expected regulatory actions and plans and objectives of management for future operations. We often use words such as “may,” “will,” “intend,” “anticipate,” “believe,” or “should” and similar expressions in this Quarterly Report on Form 10-Q to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control. These risks, uncertainties and other factors could cause actual results to differ materially from those expressed or implied by those forward-looking statements. Among such risks, uncertainties and other factors that may impact us are the following:

changes in advertising demand;
changes in newsprint prices and other costs of materials;
changes in federal or state laws and regulations or their interpretations (including changes in regulations governing the number and types of broadcast and cable system properties, newspapers and licenses that a person may control in a given market or in total);
changes in legislation or customs relating to the collection, management and aggregation and use of consumer information through telemarketing and electronic communication efforts;
the availability of quality broadcast programming at competitive prices;
changes in network affiliation agreements;
quality and rating of network over-the-air broadcast programs available to our customers;
effects of the loss of commercial inventory resulting from uninterrupted television news coverage and potential advertising cancellations due to war or terrorist acts;
effects of the rapidly changing nature of the publishing, broadcasting, telecommunications, and printing industries, including general business issues, competitive issues and the introduction of new technologies;
effects of bankruptcies on customers for our telecommunications wholesale services;
the ability of regional telecommunications companies to expand service offerings to include intra-exchange services;
effects of potential acquisitions of or mergers of telecommunications companies or advertisers;
changes in interest rates;
the outcome of pending or future litigation;
energy costs;
the availability and effect of acquisitions, investments, and dispositions on our results of operations or financial condition; and
changes in general economic conditions.

We caution you not to place undue reliance on these forward-looking statements, which we have made as of the date of this Quarterly Report on Form 10-Q.

Overview

Our business segments are based on the organizational structure used by management for making operating and investment decisions and for assessing performance. Our reportable business segments are: (i) publishing; (ii) broadcasting; (iii) telecommunications; (iv) printing services; and (v) other. Our publishing segment consists of a daily newspaper, the Milwaukee Journal Sentinel, and more than 90 community newspapers and shoppers in eight states. Our broadcasting segment consists of 38 radio stations and seven television stations in 11 states, as well as the operation of one additional television station under a local marketing agreement. Our telecommunications segment consists of wholesale and business-to-business telecommunications services provided through a high speed fiber optic telecommunications network that covers more than 4,400 route miles in seven states, of which we operate about 3,800 route miles. Our printing services segment reflects the operations of our printing and assembly and fulfillment business. Our other segment consists of a direct marketing services business and corporate expenses and eliminations.

12


In the first quarter of 2005, advertising revenue was down across our publishing and television segments, including tougher comparisons due to an off-cycle year in political and issue advertising. Also, the year-over-year comparison of operating earnings at our daily newspaper was negatively impacted by about $1.5 million due to the accounting calendar in the first quarter of 2005, the timing of Easter Sunday, and an increase in vacation expense. In addition, at our daily newspaper, employment and real estate classified advertising, direct mail advertising and Journal Interactive revenue increased over last year. Revenue grew at our radio stations due in large part to increases in local advertising. At our telecommunications company, the wholesale business experienced re-pricing activity and service disconnections and the enterprise business continued to focus on the development and sales of new products and services in a very competitive market. At our printing services company, we reported modest earnings after two quarters of losses and a break-even quarter in 2004 which were due to reduced sales volume from a number of computer-related customers.

On January 25, 2005, Multi-Color Corporation acquired our label manufacturing business, NorthStar Print Group, Inc., which resulted in a gain from discontinued operations of $4.8 million, net of tax.

The first quarter of 2005 contained 91 days while the first quarter of 2004 contained 88 days.

Results of Operations

  First Quarter Ended March 27, 2005 compared to First Quarter Ended March 28, 2004

  Consolidated

Our consolidated revenue from continuing operations in the first quarter of 2005 was $181.4 million, an increase of $2.3 million, or 1.3%, compared to $179.1 million in the first quarter of 2004. Our consolidated operating costs and expenses from continuing operations in the first quarter of 2005 were $104.7 million, an increase of $3.6 million, or 3.7%, compared to $101.1 million in the first quarter of 2004. Our consolidated selling and administrative expenses from continuing operations in the first quarter of 2005 were $55.4 million, an increase of $3.1 million, or 5.8%, compared to $52.3 million in the first quarter of 2004.

The following table presents our total revenue by segment, total operating costs and expenses, selling and administrative expenses and total operating earnings as a percent of total revenue for the first quarter of 2005 and 2004:

2005
Percent of
Total
Revenue

2004
Percent of
Total
Revenue

Continuing operations: (dollars in millions)
Revenue:                    
Publishing   $ 77.9    43.0 % $ 76.7    42.8 %
Broadcasting    37.2    20.5    34.6    19.3  
Telecommunications    37.5    20.6    35.6    19.9  
Printing services    18.3    10.1    21.8    12.2  
Other    10.5    5.8    10.4    5.8  




     Total revenue    181.4    100.0    179.1    100.0  
Total operating costs and expenses    104.7    57.8    101.1    56.4  
Selling and administrative expenses    55.4    30.5    52.3    29.2  




Total operating costs and expenses and selling  
   and administrative expenses    160.1    88.3    153.4    85.6  




Total operating earnings   $ 21.3    11.7 % $ 25.7    14.4 %




The increase in total revenue from continuing operations was due to an increase in enterprise services revenue at our telecommunications business, revenue from our Green Bay television acquisition, an increase in local advertising revenue at our radio stations, and increases in Journal Interactive, classified, and direct mail advertising revenue at our daily newspaper. These increases were partially offset by a decrease in revenue from several computer-related customers in our printing services business, a decrease in political and issue advertising at our television stations, and a decrease in wholesale telecommunications revenue due to contract re-pricings and customer disconnections.

The increase in total operating costs and expenses from continuing operations is due to the higher costs associated with the increase in telecommunications enterprise services revenue, the addition of the Green Bay television operations and an increase in news expenses at our television stations, increases in operating costs and expenses at our daily newspaper due to the three additional days in the first quarter of 2005, an increase in newsprint and other paper expense at our publishing businesses, an increase in programming expenses at our radio stations and an increase in postage expense due to the increase in direct mail advertising at our direct mail services business and our daily newspaper. These increases were offset by a decrease in operating costs and expenses at our printing services company in response to a decrease in revenue.

13


The increase in selling and administrative expenses from continuing operations is primarily due to the addition of the Green Bay television operations and increases in sales and promotional expenses at our television stations, a benefit recorded for a vacation policy change in the first quarter of 2004 and increases in payroll, sales, and marketing expenses at our daily newspaper, and an increase in payroll, sales and marketing expenses at our telecommunications business. The increase in payroll expenses was primarily due to the additional three days in the first quarter of 2005 compared to the first quarter of 2004. The increase in total selling and administrative expenses was partially offset by cost savings initiatives at our community newspapers and shoppers business and our printing services business.

Our consolidated operating earnings from continuing operations in the first quarter of 2005 were $21.3 million, a decrease of $4.4 million, or 17.1%, compared to $25.7 million in the first quarter of 2004. The following table presents our operating earnings by segment for the first quarter of 2005 and 2004:

2005
Percent of
Total
Operating
Earnings

2004
Percent of
Total
Operating
Earnings

Continuing operations: (dollars in millions)
Publishing     $ 7.5    35.1 % $ 9.0    35.1 %
Broadcasting    5.4    25.3    6.5    25.3  
Telecommunications    7.8    36.5    8.7    34.0  
Printing services    0.4    1.8    0.9    3.5  
Other    0.2    1.3    0.6    2.1  




Total operating earnings   $ 21.3    100.0 % $ 25.7    100.0 %




The decrease in total operating earnings from continuing operations was primarily due to the decrease in political and issue advertising at our television stations, the adverse impact at our daily newspaper from the additional three seasonally-light advertising days at the beginning of the quarter and Easter Sunday falling in the first quarter of 2005 compared to the second quarter of 2004, the vacation benefit recorded in the first quarter of 2004 at our daily newspaper, higher operating costs and expenses associated with the increase in enterprise services revenue at our telecommunications business and the increase in lower-margin mailing services revenue at our direct marketing services business, and the decrease in revenue at our printing services business. These decreases were partially offset by the increase in revenue at our radio stations.

Our consolidated EBITDA in the first quarter of 2005 was $32.7 million, a decrease of $4.2 million, or 11.2%, compared to $36.9 million in the first quarter of 2004. We define EBITDA as net earnings excluding gain/loss from discontinued operations, net, cumulative effect of accounting change, net, provision for income taxes, total other income and expense, depreciation and amortization. We believe the presentation of EBITDA is relevant and useful because it helps improve our investors’ ability to understand our operating performance and makes it easier to compare our results with other companies that have different financing and capital structures or tax rates. Our management uses EBITDA, among other things, to evaluate our operating performance, to value prospective acquisitions and as incentive compensation performance targets for certain management personnel. In addition, our lenders use EBITDA as one of the measures of our ability to service our debt. EBITDA is not a measure of performance calculated in accordance with accounting principles generally accepted in the United States. EBITDA should not be considered in isolation of, or as a substitute for, net earnings as an indicator of operating performance or cash flows from operating activities as a measure of liquidity. EBITDA, as we calculate it, may not be comparable to EBITDA measures reported by other companies. In addition, EBITDA does not represent funds available for discretionary use.

The following table presents a reconciliation of our consolidated net earnings to consolidated EBITDA for the first quarter of 2005 and 2004:

2005
2004
(dollars in millions)
Net earnings     $ 17.4   $ 15.7  
Gain from discontinued operations, net    (4.8 )  (0.6 )
Provision for income taxes    8.2    10.1  
Total other expense    0.5    0.5  
Depreciation    11.1    10.7  
Amortization    0.3    0.5  


EBITDA   $ 32.7   $ 36.9  


The decrease in EBITDA is consistent with the decrease in operating earnings at all of our business segments.

14


  Publishing

Revenue from publishing in the first quarter of 2005 was $77.9 million, an increase of $1.2 million, or 1.6%, compared to $76.7 million in the first quarter of 2004. Operating earnings from publishing were $7.5 million, a decrease of $1.5 million, or 17.0%, compared to $9.0 million in the first quarter of 2004.

The following table presents our publishing revenue and operating earnings for the first quarter of 2005 and 2004:

2005
2004
Daily
Newspaper

Community
Newspapers
& Shoppers

Total
Daily
Newspaper

Community
Newspapers
& Shoppers

Total
Percent
Change

(dollars in millions)

Revenue
    $ 54.9   $ 23.0   $ 77.9   $ 53.9   $ 22.8   $ 76.7    1.6  






Operating earnings   $ 7.2   $ 0.3   $ 7.5   $ 8.6   $ 0.4   $ 9.0    (17.0 )






The following table presents our publishing revenue by category for the first quarter of 2005 and 2004:

2005
2004
Daily
Newspaper

Community
Newspapers
& Shoppers

Total
Daily
Newspaper

Community
Newspapers
& Shoppers

Total
Percent
Change

(dollars in millions)
Advertising revenue:                                
   Retail   $ 18.4   $ 12.8   $ 31.2   $ 18.3   $ 12.7   $ 31.0    0.3  
   Classified    15.5    2.0    17.5    15.1    2.0    17.1    2.3  
   General    2.9    --    2.9    3.3    --    3.3    (12.4 )
   Other    5.3    0.5    5.8    4.2    0.6    4.8    21.4  






Total advertising revenue .    42.1    15.3    57.4    40.9    15.3    56.2    2.0  
Circulation revenue    10.4    0.7    11.1    10.5    0.7    11.2    (0.5 )
Other revenue    2.4    7.0    9.4    2.5    6.8    9.3    1.8  






Total revenue   $ 54.9   $ 23.0   $ 77.9   $ 53.9   $ 22.8   $ 76.7    1.6  






Advertising revenue in the first quarter of 2005 accounted for 73.7% of total publishing revenue compared to 73.3% in the first quarter of 2004.

Retail advertising revenue in the first quarter of 2005 was $31.2 million, an increase of $0.2 million, or 0.3%, compared to $31.0 million in the first quarter of 2004. Retail advertising increased $0.1 million at our daily newspaper and $0.1 million at our community newspapers and shoppers in the first quarter of 2005 compared to the first quarter of 2004.

Print classified advertising revenue in the first quarter of 2005 was $17.5 million, an increase of $0.4 million, or 2.3%, compared to $17.1 million in the first quarter of 2004. At our daily newspaper, increases in employment advertising of $0.8 million and real estate advertising of $0.1 million were partially offset by decreases in automotive advertising of $0.3 million and general/other advertising of $0.2 million. Employment advertising, which accounted for 41.6% of classified advertising at our daily newspaper in the first quarter of 2005, increased 12.9% compared to the first quarter of 2004. We believe the increase in employment advertising is due to an increase in recruiting in the Milwaukee, WI market. The decrease in automotive advertising is primarily due to a decline in advertising by local automotive dealerships. Classified advertising at our community newspapers and shoppers in the first quarter of 2005 was essentially even compared to the first quarter of 2004.

General advertising revenue in the first quarter of 2005 was $2.9 million, a decrease of $0.4 million, or 12.4%, compared to $3.3 million in the first quarter of 2004. The decrease was primarily due to decreases in airline and finance/insurance ROP (run-of-press) advertising.

15


The following table presents our daily newspaper’s core newspaper advertising linage by category for the first quarter of 2005 and 2004:

2005
2004
Percent
Change

Advertising linage (inches):                
   Full run  
     Retail    164,465    157,514    4.4  
     Classified    181,814    200,587    (9.4 )
     General    13,177    15,910    (17.2 )


Total full run    359,456    374,011    (3.9 )
Part run    33,871    25,214    34.3  


Total advertising linage    393,327    399,225    (1.5 )



Preprint pieces (in thousands)
    204,872    185,774    10.3  


Total advertising linage in the first quarter of 2005 decreased 1.5% compared to the first quarter of 2004. The decrease was due to a decrease in full run advertising linage partially offset by an increase in part run advertising linage. Full run advertising linage in the first quarter of 2005 decreased 3.9% compared to the first quarter of 2004 due to a 9.4% decrease in classified advertising linage and a 17.2% decrease in general advertising linage. Classified advertising linage decreased due to a decrease in automotive advertising partially offset by an increase in employment and real estate advertising. The decrease in general advertising linage was primarily due to lower general advertising in the daily edition. These decreases were partially offset by a 4.4% increase in retail advertising linage primarily in the daily edition. Part run advertising linage increased in the first quarter of 2005 due to an increase in zoned retail and automotive classified advertising. Preprint advertising pieces increased 10.3% due to an increase in furniture and department store preprint pieces and preprint pieces used in direct mail advertising.

The following table presents the full pages of advertising and revenue per page of our community newspapers and shoppers and speicalty products for the first quarter of 2005 and 2004:

2005
2004
Percent
Change

Full pages of advertising:                
     Community newspapers    20,912    22,620    (7.6. )
     Shoppers and specialty products    25,586    25,066    2.1  


     Total full pages of advertising    46,498    47,686    (2.5 )



Revenue per page
   $ 289.40 $ 281.75  2.7  


Total full pages of advertising for our community newspapers and shoppers business in the first quarter of 2005 decreased 2.5% compared to the first quarter of 2004. The decrease was due to the more efficient use of the amount of available space on each page partially offset by an increase in specialty products. Revenue per page increased 2.7% primarily due to the decrease in total full pages of advertising while increasing or maintaining the same advertising rates.

Other advertising revenue in the first quarter of 2005, consisting of revenue from direct mail and event marketing efforts, and Journal Interactive for our daily newspaper and company-sponsored event advertising for our community newspapers and shoppers, was $5.8 million, an increase of $1.0 million, or 21.4%, compared to $4.8 million in the first quarter of 2004. The increase was due to a $0.7 million increase in Journal Interactive advertising and a $0.4 million increase in direct mail advertising and printing at our daily newspaper. Other advertising revenue at our community newspapers and shoppers in the first quarter of 2005 decreased $0.1 million compared to the first quarter of 2004.

Circulation revenue in the first quarter of 2005 accounted for 14.2% of total publishing revenue compared to 14.6% in the first quarter of 2004. Circulation revenue of $11.1 million in the first quarter of 2005 decreased $0.1 million compared to $11.2 million in the first quarter of 2004.

We reported to the Audit Bureau of Circulations’ Newspaper Publisher’s Statement for the six month period ended March 31, 2005 that average net paid circulation for the daily newspaper was essentially flat for the daily edition (Monday-Saturday) and it decreased 4.4% for the Sunday edition compared to the six month period ended March 31, 2004. For the 12-month Audit ended March 31, 2005, we reported that average net paid circulation decreased approximately 1.0% for the daily edition (Monday-Saturday) and 2.4% for the Sunday edition compared to the 12-month Audit ended March 31, 2004.

We elected to make self deductions to our net paid circulation related to hawking with gift premiums at sporting events, third-party sponsored distributions at special events and certain hotel distribution programs which accounted for approximately half of the decline in the six-month Sunday circulation versus the March 2004 Publisher’s Statement. We made these deductions after consulting with the Audit Bureau of Circulations.

16


Other revenue, which consists of revenue from commercial printing opportunities at the printing plants for our community newspapers and shoppers and promotional, distribution and commercial printing revenue at our daily newspaper, accounted for 12.1% of total publishing revenue in both the first quarter of 2005 and the first quarter of 2004. Other revenue of $9.4 million in the first quarter of 2005 was essentially even compared to $9.3 million in the first quarter of 2004.

Publishing operating earnings in the first quarter of 2005 were $7.5 million, a decrease of $1.5 million, or 17.0%, compared to $9.0 million in the first quarter of 2004. The decrease was primarily from our daily newspaper and was due to the nearly $0.9 million adverse impact from the addition of three seasonally-light advertising days at the beginning of the quarter, an increase of $0.7 million in vacation expense due to a policy change benefit we recorded in the first quarter of 2004, and a $0.5 million adverse impact from light advertising on Easter Sunday which fell in the first quarter of 2005 compared to the second quarter of 2004. Total newsprint and other paper expense in the first quarter of 2005 was $10.4 million, an increase of $0.6 million, or 6.2%, compared to $9.8 million in the first quarter of 2004. The increase in newsprint and other paper expense was primarily attributed to a 10.7% increase in the average price per metric ton. These operating earnings decreases were partially offet by the increase in revenue and $0.4 million of cost savings initiatives at our community newspapers and shoppers.

  Broadcasting

Revenue from broadcasting in the first quarter of 2005 was $37.2 million, an increase of $2.6 million, or 7.4%, compared to $34.6 million in the first quarter of 2004. Operating earnings from broadcasting in the first quarter of 2005 were $5.4 million, a decrease of $1.1 million, or 17.2%, compared to $6.5 million in the first quarter of 2004.

The following table presents our broadcasting revenue and operating earnings for the first quarter of 2005 and 2004:

2005
2004
Percent
Radio
Television
Total
Radio
Television
Total
Change
(dollars in millions)

Revenue
    $ 18.2   $ 19.0   $ 37.2   $ 16.7   $ 17.9   $ 34.6    7.4  






Operating earnings   $ 3.8   $ 1.6   $ 5.4   $ 3.1   $ 3.4   $ 6.5    (17.2 )






Revenue from our radio stations in the first quarter of 2005 was $18.2 million, an increase of $1.5 million, or 9.2%, compared to $16.7 million in the first quarter of 2004. The increase was primarily attributed to a $1.3 million increase in local advertising revenue and a $0.3 million increase in national advertising revenue partially offset by a $0.1 million decrease in political and issue advertising.

Operating earnings from our radio stations in the first quarter of 2005 were $3.8 million, an increase of $0.7 million, or 22.6%, compared to $3.1 million in the first quarter of 2004. The increase was primarily attributed to the increase in revenue partially offset by increases in programming, sales and technology expenses.

Revenue from our television stations in the first quarter of 2005 was $19.0 million, an increase of $1.1 million, or 5.8%, compared to $17.9 million in the first quarter of 2004. Revenue from our Green Bay television operations, which were acquired in October 2004, was $2.1 million. Excluding the Green Bay acquisition, revenue in the first quarter of 2005 decreased $1.0 million or 5.9% compared to the first quarter of 2004 due to a $1.4 million decrease in political and issue advertising offset by a $0.4 million increase in national advertising.

Operating earnings from our television stations in the first quarter of 2005 were $1.6 million, a decrease of $1.8 million, or 52.9%, compared to $3.4 million in the first quarter of 2004. The decrease was primarily due to the decrease in political and issue advertising revenue, increases in news, administrative, and technology expenses partially offset by a decrease in programming expenses. Operating results from our Green Bay television operations were essentially “break-even” in the first quarter of 2005.

  Telecommunications

Revenue from telecommunications in the first quarter of 2005 was $37.5 million, an increase of $1.9 million, or 5.3%, compared to $35.6 million in the first quarter of 2004. Operating earnings from telecommunications in the first quarter of 2005 were $7.8 million, a decrease of $0.9 million, or 10.9%, compared to $8.7 million in the first quarter of 2004.

Wholesale telecommunication services provide network transmission solutions for other service providers by offering bulk transmission capacity. Revenue from wholesale services in the first quarter of 2005 was $20.4 million, a decrease of $0.2 million, or 1.0%, compared to $20.6 million in the first quarter of 2004. The decrease was primarily due to lower pricing on customer contract renewals and service disconnections. Monthly recurring revenue from wholesale services at the end of the first quarter of 2005 was $6.3 million compared to $6.4 million at the beginning of 2005 and $6.8 million at the end of the first quarter of 2004. During the first quarter of 2005, new circuit connections of $0.2 million in monthly recurring revenue were more than offset by service disconnections and re-pricings.

17


We have substantial business relationships with a few large customers, including major long distance carriers. Our top 10 customers accounted for 35.3% and 37.8% of our telecommunications revenue in the first quarter of 2005 and 2004, respectively. In February 2005, we signed a new five-year contract extension with MCI whereby they remain a significant customer. The new contract includes reduced prices for current services being provided to MCI and provisions for higher capacity circuits to replace specific existing circuits being disconnected. The effect of the pricing provisions will occur at various times throughout 2005.

Enterprise telecommunication services provide advanced data communications and long distance service to small and medium sized businesses in the Upper Midwest, principally in Wisconsin, Michigan, Indiana, Minnesota and Illinois. Revenue from enterprise services in the first quarter of 2005 was $17.1 million, an increase of $2.1 million, or 14.0%, compared to $15.0 million in 2004. The increase was primarily attributed to our newly acquired infrastructure business and an increase in the services utilized by our existing customers. Monthly recurring revenue from enterprise advanced data services was $3.4 million at the end of the first quarter of 2005, at the beginning of 2005, and at the end of the first quarter of 2004.

The decrease in operating earnings from telecommunications was primarily due to higher operating costs and expenses associated with the higher mix of enterprise services revenue and increases in sales and marketing expenses.

We do not expect that the three major national telecommunications mergers currently under review will have an impact on our telecommunications business in 2005.

  Printing Services

Revenue from printing services in the first quarter of 2005 was $18.3 million, a decrease of $3.5 million, or 15.9%, compared to $21.8 million in the first quarter of 2004. Operating earnings from printing services in the first quarter of 2005 was $0.4 million, a decrease of $0.5 million, or 57.2%, compared to $0.9 million in the first quarter of 2004.

The decrease in printing services revenue was primarily attributed to the decrease in revenue from our largest customer, Dell Computer Corporation, and from other computer-related customers as we transition back to our core printing business. Dell Computer Corporation accounted for 20.8% and 27.1% of our printing services revenue in the first quarter of 2005 and 2004, respectively. We anticipate our revenue from Dell to continue to decline in 2005.

The decrease in printing services operating earnings was primarily attributed to the decrease in sales volume partially offset by lower production costs due to the decrease in sales volume and cost reduction initiatives.

  Other

Other revenue in the first quarter of 2005 was $10.5 million, an increase of $0.1 million, or 0.8%, compared to $10.4 million in the first quarter of 2004. Other operating earnings in the first quarter of 2005 were $0.2 million, a decrease of $0.4 million, or 50.3%, compared to operating earnings of $0.6 million in the first quarter of 2004.

The following table presents our other revenue and operating earnings for the first quarter of 2005 and 2004:

2005
2004
Direct
Marketing
Services

Corporate
and
Eliminations

Total
Direct
Marketing
Services

Corporate
and
Eliminations

Total
Percent
Change

(dollars in millions)

Revenue
    $ 11.5   $ (1.0 ) $ 10.5   $ 11.3   $ (0.9 ) $ 10.4    0.8  






Operating earnings   $ --   $ 0.2   $ 0.2   $ 0.6   $ --   $ 0.6    (50.3 )






The increase in other revenue in the first quarter of 2005 compared to the first quarter of 2004 was primarily attributed to an increase in postage amounts billed to customers partially offset by a decrease in list and printing services. Included in revenue and operating costs and expenses is $6.8 million and $6.2 million of postage amounts billed to customers in the first quarter of 2005 and 2004, respectively.

The decrease in operating earnings was primarily due to higher operating costs and expenses associated with the higher mix of lower-margin mailing services revenue.

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  Non-Operating Income and Taxes

Interest income and dividends were $0.5 million in the first quarter of 2005 and 2004. Interest expense, representing gross interest expense from borrowings under our credit agreement, was $0.5 million in both the first quarter of 2005 and 2004. Amortization of deferred financing costs was $0.1 million in both the first quarter of 2005 and 2004.

The effective tax rate for continuing operations was 39.6% in the first quarter of 2005 and 40.0% in the first quarter of 2004. The decrease in the effective tax rate is primarily due to the anticipated deduction in 2005 for domestic production activities from the recently enacted Section 199 of the Internal Revenue Code.

  Earnings per Share

Our basic and diluted earnings per share from continuing operations were $0.17 for the first quarter of 2005, compared to basic and diluted earnings per share from continuing operations of $0.20 and $0.19, respectively, for the first quarter of 2004. Our basic and diluted earnings per share from discontinued operations were $0.07 and $0.06, respectively, for the first quarter of 2005 compared to basic and diluted earnings per share from discontinued operations of $0.01 for the first quarter of 2004.

  Discontinued Operations

On January 25, 2005, we entered into a definitive asset sale agreement with Multi-Color Corporation pursuant to which Multi-Color Corporation acquired substantially all of the assets and certain liabilities of our label printing business, NorthStar Print Group, Inc. The label printing business was part of the “Other” reportable segment and the operations have been reflected as discontinued operations in our unaudited consolidated condensed financial statements and, accordingly, prior periods have been restated to reflect this treatment.

Revenue from discontinued operations in the first quarter of 2005 was $4.1 million, a decrease of $9.5 million, or 69.7%, compared to $13.6 million in the first quarter of 2004. Net liabilities of discontinued operations at March 27, 2005 were $4.2 million and net assets of discontinued operations were $13.3 million at December 26, 2004. Gain from discontinued operations, net of income taxes, in the first quarter of 2005 was $4.8 million compared to $0.6 million in the first quarter of 2004. Applicable income tax expense was $3.1 million and $0.4 million in the first quarter of 2005 and 2004, respectively.

Liquidity and Capital Resources

We have a $350 million unsecured revolving credit facility expiring on September 4, 2008. The interest rate on borrowings is either LIBOR plus a margin that ranges from 87.5 basis points to 150 basis points, depending on our leverage, or the “Base Rate,” which equals the higher of the prime rate set by U.S. Bank, N.A. or the Federal Funds Rate plus one percent per annum. As of March 27, 2005, we had borrowings outstanding of $28.9 million under the facility at a weighted average interest rate of 4.09%. Fees of $2.0 million in connection with the facility are being amortized over the term of the facility using the straight-line method which approximates the effective-interest method. In addition, an annual fee of $0.1 million is being amortized using the straight line method from October 2004 through September 2005. The financial covenants of this agreement include the following:

A consolidated funded debt ratio as determined for the four fiscal quarter period preceding the date of determination.
A fixed charge coverage ratio as determined for the four fiscal quarter period preceding the date of determination.
A consolidated tangible net worth as of the end of any quarter.
Consolidated capital expenditures during any fiscal year.
A consolidated rent expense during any fiscal year.

As of March 27, 2005, we are in compliance with all of our financial covenants.

Cash balances were $6.6 million at March 27, 2005. We believe our expected cash flows from operations and borrowings available under our credit facility will adequately meet our needs for the foreseeable future. In January 2005, the proceeds from the sale of our label printing business reduced our $350 million unsecured revolving credit facility. In February 2005, we announced a stock repurchase program of up to 5 million shares of our class A common stock over a term to expire in August 2006 and we purchased 114,200 class A common shares at a weighted average price per share of $16.70 in the first quarter of 2005. In April 2005, we received $4.4 million for the redemption of our investment in preferred stock.

Cash Flow

Cash provided by operating activities was $32.1 million in the first quarter of 2005 compared to $37.0 million in the first quarter of 2004. The decrease was primarily due to a decrease in earnings from continuing operations and a decrease in deferred income tax expense.

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Cash used for investing activities was $6.4 million in the first quarter of 2005 compared to $5.4 million in the first quarter of 2004. Capital expenditures for property and equipment were $6.5 million in the first quarter of 2005 compared to $5.4 million in the first quarter of 2004.

Cash used for financing activities was $47.9 million in the first quarter of 2005 compared to $32.9 million in the first quarter of 2004. Borrowings under our new credit facility during the first quarter of 2005 were $37.1 million and we made payments of $78.5 million compared to borrowings of $36.9 million and payments of $64.6 million in the first quarter of 2004. In the first quarter of 2005, we paid $1.9 million to purchase our class A common stock under our stock repurchase program and we received $0.6 million in proceeds from the issuance of our class B common stock to our employees under our Employee Stock Purchase Plan. We paid cash dividends of $5.2 million in both the first quarter of 2005 and 2004.

Cash provided by discontinued operations was $22.3 million in the first quarter of 2005 due to the proceeds received from the sale of NorthStar Print Group, Inc. Cash used for discontinued operations was $0.8 million in the first quarter of 2004.

Critical Accounting Policies

There are no material changes to the disclosures regarding critical accounting policies made in our Annual Report on Form 10-K for the year ended December 26, 2004.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE OF MARKET RISK

There are no material changes to the disclosures regarding interest rate risk and foreign currency exchange risk made in our Annual Report on Form 10-K for the year ended December 26, 2004.

ITEM 4. CONTROLS AND PROCEDURES

We carried out an evaluation, under the supervision and with the participation of our Disclosure Committee, including our Chief Executive Officer and our Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Exchange Act Rules 13a-14(c) and 15d-14(c) as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to them to allow timely decisions regarding required disclosure.

There has been no change in our internal control over financial reporting that occurred during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

On April 25, 2005, a lawsuit was filed against Journal Sentinel, Inc., a subsidiary of Journal Communications, Inc., in Milwaukee County Circuit Court.  The plaintiff, Shorewest Realtors, seeks to bring a class action lawsuit on behalf of Milwaukee Journal Sentinel advertisers, alleging that the newspaper improperly inflated its circulation numbers from 1996 on. Shorewest is seeking disgorgement or restitution by Journal Sentinel of alleged improperly collected charges (with interest), plus an unspecified amount of damages.  We believe the lawsuit is without merit and intend to defend the action vigorously. Accordingly, no litigation reserve has been recorded for this matter.

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ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

In February 2005, we announced a stock repurchase program of up to 5,000,000 of our class A common stock over a term to expire in August 2006. The following table provides information about our repurchases of our class A common stock in the first quarter ended March 27, 2005:

Issuer Purchases of Equity Securities

(a)
(b)
(c)
(d)
Period
Total Number of
Shares Purchased

Average Price
Paid Per Share

Total Number of
Shares Purchased as
Part of Publicly
Announced Plans
Or Programs (1)

Maximum Number
Of Shares that May
Yet Be Purchased
Under the Plans
or Programs

December 27, 2004 to January 23, 2005            0     n/a        n/a           n/a
January 24 to February 20, 2005            0     n/a        n/a           n/a
Februay 21 to March 27, 2005 114,200 $16.70 114,200 4,885,800

  (1) All shares of class A common stock purchased by us were purchased pursuant to a repurchase program publicly announced on February 10, 2005 and commenced on March 14, 2005, pursuant to which our board of directors authorized the repurchase of up to 5,000,000 shares. These shares will remain authorized but unissued. The repurchase program is expected to expire in August 2006.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

ITEM 5. OTHER INFORMATION

None.

ITEM 6. EXHIBITS

(a) Exhibits

Exhibit No. Description

  (31.1) Certification by Steven J. Smith, Chairman and Chief Executive Officer of Journal Communications, Inc., pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

  (31.2) Certification by Paul M. Bonaiuto, Executive Vice President and Chief Financial Officer of Journal Communications, Inc., pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

  (32) Certification of Steven J. Smith, Chairman and Chief Executive Officer and Paul M. Bonaiuto, Executive Vice President and Chief Financial Officer of Journal Communications, Inc., pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

JOURNAL COMMUNICATIONS, INC.
Registrant


Date: May 3, 2005
/s/ Steven J. Smith
Steven J. Smith, Chairman and Chief Executive Officer


Date: May 3, 2005
/s/ Paul M. Bonaiuto
Paul M. Bonaiuto, Executive Vice President and Chief Financial Officer




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